When you go looking for an HGV*, it seems like no deliveries are being made. I saw lorries, but I wanted an artic** and eventually I found one. I kind of like the muted colours in this shot. Even the models in the shop window are wearing black and white.
* HGV = Heavy Goods Vehicle.
** Artic = Articulated lorry.
Then I saw this advert on the Metro and thought about the other, metaphorical, kind of 'heavy'.